At one point the television was the closest thing to making viewers feel they were physically experiencing something from their couch. Today augmented reality has given companies the ability to put to ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Augmented reality and virtual reality technology have an almost limitless potential. They can start new categories – holographic meetings, anyone? – or add a new dimension to established categories.

It’s fair to say that a lot of teaching is based on presenting students with facts. This means successful students tend to be those who retain facts easily, while students who struggle to process ...

Although we read about augmented reality in the popular press, the focus tends toward consumer expereinces like Pokemon Go and Snapchat. Although the consumer side of AR is huge, there are important ...

Innovative organizations are finding ways to make augmented and virtual reality a more efficient, and even more practical, way to interact with technologies and tools, including letting people learn ...

As digital technology becomes more integrated with our everyday lives, the search is on to find more intuitive ways to interact with it. Augmented reality is a very real attempt to achieve such a ...

One of the key features of iOS 11, which Apple announced earlier this week, is augmented reality. But Apple’s ho-hum demo during the event — a tabletop game, similar to what we’ve seen from other AR ...