Live events don’t have to be budget drainers, they can actually be big money-makers for your organisation. In fact, recent Forrester research shows that successful organisations allocate nearly 25 per ...

Organizing the best, most awesome and ass-kicking event is no longer enough. What you need is marketing and what you need is turning your event into a must-attend occasion of the year in that field.

When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. PR events serve many functions. They’re an opportunity to ...

Opinions expressed by Entrepreneur contributors are their own. What does it take to turn a well-branded event into a highly-anticipated piece of programming? While the event marketing and production ...

Whether your event management is focused on conferences and trade shows, music and sporting events, or anything else, all events have something in common; a drive to engage and entertain their ...

“I just delivered one of the best seminar presentations of my life,” said the professional. “Too bad only six people showed up.” All too often we hear such (very avoidable) laments. Firms decide to ...