Grand strategies are major, overarching strategies that shape the course of a business. Unlike tactics, they are focused on the long-term goals of the business. Running your own business means ...

Strategic management deals with the long-term goals of a business rather than the day-to-day operations. These plans often make projections that extend three to five years out. In addition to creating ...

The following is a blog post reprinted with permission from AchieveIt.Okay, so this is going to be one of those “you’ve got to be kidding me” moments, what many of us call a BFO: Blinding Flash of the ...

A large auto manufacturer asked a consulting firm to evaluate its competitive position in relation to ride-sharing startups building autonomous vehicles. Instead of viewing this as a classic strategy ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

When it comes to spending money in your business, not all expenses are created equal. In your business there are certain areas where a small investment can make a leveraged return and there are other ...

Strategic partnerships are nothing new. For decades, companies have been working together, with businesses like Starbucks and Google; Spotify and Uber; and McDonald’s and Coca-Cola teaming up for ...

“Intellectual property, when effectively managed, transcends its traditional role as a mere legal safeguard and transforms into a pivotal business asset that can drive innovation, secure competitive ...

One of the main drivers for the remarkable success of the streaming service is strategic agility. Netflix’s ability to adapt in in order to grow is a lesson for businesses of all sizes Founded in ...